Industries Telecom

Large-scale uniform rollout for Metronet's rebrand

22,000 uniforms. 19 states. Six weeks.

When T-Mobile acquired Metronet, thousands of employees across 300 locations needed new uniforms — fast. We managed design, embroidery, and fulfillment entirely in-house to deliver a brand-accurate rollout across 19 states, even as inventory shortages and shifting timelines tested the schedule.

T-Fiber embroidered zip-up apparel.
22K+
Embroidered garments produced and fulfilled
300
Locations across 19 states
6
Weeks start to finish

The Challenge

When T-Mobile acquired Metronet, the workforce needed to look the part — quickly.

That meant producing and distributing new branded uniforms for thousands of employees spread across 300 locations in 19 states. The original timeline was six weeks from start to finish. Then delays hit. Inventory shortages and shifting production schedules created pressure that only compounded as the project moved forward.

A rollout this size doesn’t leave much room for error. Every garment had to be right. Every shipment had to reach the right team. And the entire operation had to stay in motion even when the variables kept changing.

The Solution

We worked closely with the Metronet team from the start — identifying apparel that aligned with the new brand while meeting quality and budget requirements. Once selections were locked, our design team prepared the updated logos for production, formatted and approved before a single stitch was made.

From there, our in-house embroidery department ran the full production. When scheduling and inventory challenges surfaced, we adapted without losing momentum — because design, embroidery, and fulfillment all happen under one roof.

After production, a dedicated fulfillment team sorted every order, verified accuracy, and packaged shipments according to Metronet’s distribution list. The right apparel reached the right teams across the network.

No handoffs. No gaps. No excuses.

The Results

Twenty-two thousand garments produced, verified, and delivered — supporting a workforce-wide brand transition across nearly 20 states.

  • 22,000+ embroidered garments produced and fulfilled
  • Teams outfitted across 300 locations in 19 states
  • Production adapted in real time to inventory and timeline challenges
  • High order accuracy maintained across complex, large-volume distribution
  • Metronet’s rebrand reached every employee, on schedule

Large-scale rollouts don’t fail because of the plan. They fail because of what happens when the plan changes. Having design, production, and fulfillment in-house meant we could solve problems without losing the thread — and deliver a program that supported Metronet’s new identity from day one.

Have a similar challenge? Let's talk through how we'd handle it.